ET NOW, India’s premier business news channel from the TIMES NETWORK, has inaugurated another unique industry welfare initiative titled Dealing Room Heroes. Aimed at encouraging the top performers across the country’s leading Brokerage Houses, the initiative commences with one of India’s largest firms, in Mumbai.
Starting Thursday, June 9, ET NOW will visit the participating brokerage houses and interact with its leadership team to explore what they consider the biggest achievements of the organization in the FY 2015-16. Subsequently, the key performers from the Dealing Room, which is considered the heart of a Brokerage House, will be identified basis their contribution in achieving those milestones.
These heroes who are usually deep inside their terminals analyzing the markets trends to make the best calls for their organizations and/or clients, are then felicitated jointly by their management and ET NOW anchors. The Dealing Room Heroes receive a trophy and token of appreciation from ET NOW along with a short profile video showcasing their insights, interests and inspiration aired on the channel. These profile videos will serve to give the heroes a wider amplification and a larger-than-life substantiation of this recognition.
Shantanu Gangane, Head of Marketing - TIMES NOW, ET NOW & ZOOM at TIMES NETWORK, said, “As India’s #1 Business News Channel, we are equally dedicated towards the welfare of both, our viewers and the industry. Dealing Room Heroes is an initiative aimed at encouraging the people who power the trades and keep the industry growing healthily. As a core constituent of the eco-system, ET NOW hopes to connect more closely with these stakeholders by not only recognizing their contribution, but also helping them shine in the limelight.”
Complementing the channel’s performance leading the genre over the past few weeks across all key metrics, Dealing Room Heroes is another offering by ET Now in line with its leadership stance of industry welfare.