Asia Satellite Telecommunications Company Ltd (AsiaSat) and the Essel Group have signed an agreement for the use of multiple C-Band transponders on AsiaSat 4 for a new digital Headend-in-the-Sky (HITS) delivery platform to distribute pay TV signals to all cable operators, serving millions of cable homes throughout India.
Through this platform on AsiaSat 4, cable operators can receive up to 150 digital television channels, which will give a great impetus to digitalisation of the cable networks in India, since it is a wireless technology.
Officials close to this development have informed exchange4media that the agreement with AsiaSat had been signed on a long-term basis. This will enable cable operators to offer a greater choice of channels, and also help content providers to have more transparency in audience penetration.
Headend-in-the-Sky (HITS) is a delivery model which has been on the soft test run for the past two days, it will allow cable operators to sell a readily encrypted digital package of channels received from a single satellite to their subscribers.
WWIL (Wire and Wireless), a part of Essel Group, plans to convert its existing analogue cable service to those using HITS service distribution in all the existing cities and targeted new cities across India.