Essel Group’s DMCL (Digital Media Convergence Ltd) in collaboration with BSNL has launched a mobile TV application ‘ISEE’. The application has an extensive video portal that brings television to the screens of BSNL mobile users.
ISEE will offer streamed content from the Zee Group channels. The portal is powered by technology provided by U-Turn Media Group of the Czech Republic and will be available to BSNL customers in North India in this first phase of the service roll-out.
The portal can be downloaded to BSNL mobile phones by SMSing ‘isee’ to 7575. The service is being offered free of cost for the first 30 days. Subsequently, a monthly price of Rs 150 would be charged. The subscription grants unlimited access to all content within the portal for all BSNL customers and does not require the user to pay additional data tariff changes.
The mobile TV gateway offers four options – isee TV, isee Zee, Taaza and Masti. There is an assortment of streamed video content within this menu. A distinguishing feature of ISEE is that one can watch Zee News and Zee Sports live.
Announcing the initiative, Ishwar Jha, CEO, DMCL, said, “Our sights are set on the future of entertainment – convergence of devices and of networks. Consequently, our business focus is to leverage the opportunities arising out of the convergence trend. We will be at the forefront of providing compelling content over mobile networks.”
ISEE Project Head, Satyabrata Das, explained, “The mobile market in India is still maturing, but at the same time it is young, technology savvy and shows early adoption traits.” He further said that with ISEE, a ubiquitous device like the mobile phone had become a portable television.