Top Story

e4m_logo.png

Home >> Media - TV >> Article

ESPN to start Hindi, Tamil feed for F1 races

02-April-2005
Font Size   16
Share
ESPN to start Hindi, Tamil feed for F1 races

The South simply cannot be ignored. In order to woo the viewers and increase the penetration of Formula One in Tamil Nadu, sports broadcaster, ESPN Software India, has decided to have a special audio feed in Tamil starting from Gulf Air Bahrain Grand Prix.

All the 17 remaining races of the Formula One World Championship 2005 will have a Tamil and a Hindi audio feed. According to Mr R.C. Venkateish, Managing Director, ESPN Software, "Tamil Nadu has been a strong Formula One market. And Narain Karthikeyan's entry into the sport has provided a further fillip to its popularity."

Tamil Nadu rated the highest in all States across India in F1 season last year. It received an average rating of 0.6 points in the towns with a population of over one million across 18 races. A total of 4.6 million individuals in the State sampled the product last season, reaching out to 44 per cent of the core-targeted audience.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.