ESPN-Star to share Asia Cup feed with DD

ESPN-Star to share Asia Cup feed with DD

Author | exchange4media News Service | Wednesday, Jul 21,2004 8:31 AM

ESPN-Star to share Asia Cup feed with DD

Sports broadcaster ESPN Star Sports and Prasar Bharati have reached a commercial understanding to share the live feed for the remaining India matches of the IndianOil Asia Cup cricket tournament being held in Sri Lanka.

Thus, four of the remaining 13 matches of the tournament will be shown live on DD-1. So far, India has already played two matches in the tournament — one each against the United Arab Emirates and Sri Lanka — both of which were not shown on DD-1.

While Prasar Bharati will have its own programming component and commentary, the live feed will be from ESPN Star Sport.

The screen will have the logo of Doordarshan. The state broadcaster is in the process of finalising the commentary team for the telecast.

Prasar Bharti has also agreed to share the revenue generated during the matches with ESPN Star Sports.

ESPN Star Sports has managed to reach a commercial understanding with Prasar Bharati, while a few months back Ten Sports failed to reach a similar agreement over sharing the match feed with Prasar Bharti during the India-Pakistan series.

The commercial spat between Ten Sports and Prasar Bharati is currently in the Supreme Court. ESPN Software Pvt Ltd managing director R C Venkateish told Business Standard after bagging the rights for the IndianOil Asia Cup that he was willing to sharing the feed with Prasar Bharti on mutually acceptable terms.

The Ten Sport-Prasar Bharti spat had raised issues of intellectual property: the Abdul Rehman Bukhatir-promoted channel had to share its feed with Prasar Bharti during the India-Pakistan series, though it had acquired exclusive telecast rights from the Pakistan Cricket Board at a very high cost.

It was widely commented at that time that a similar sharing of feed in the future would lower the price at which broadcasters would acquire such exclusive rights.

Tags: e4m

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