Football enthusiasts can look forward to some exciting times on ESPN-STAR Sports this June, and it is not cricket. The channel will beam the UEFA European Football Championship 2008 live and exclusive in India – all 31 matches – from June 7.
ESPN-STAR Sports has launched a nation wide marketing campaign based on the theme ‘Bach Ke Kahan Jaoge’. John Abraham will be seen across various forms of media spreading the Euro fever. The company will also broadcast additionally a separate Hindi coverage during all matches for the benefit of the vast Hindi speaking audience.
RC Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, “India today consumes more international soccer than ever before. The reach of Barclays Premier League has been growing at more than 40 per cent per annum since 2005. We expect impressive ratings for UEFA Euro 2008 as it is one of the most prestigious and recognisable sporting properties in the world. The championship is rated as the second biggest sporting event globally when it comes to TV viewership and we believe that this year, television viewership will touch even greater heights.”
“On the programming front, a special team, including star soccer presenter John Dykes, and studio guests Steve McMahon, Jason McAteer and Noel da Lima Leitao will cover pre as well as post match shows. A special team of reporters would be based in Austria and Switzerland throughout the tournament providing news excerpts and other stories from the host nations. A team will also be moving all over India to capture reactions from fans on the soccer tournament,” Venkateish added.
The 31 matches would include 24 first round matches, four quarter-finals and two semi-final matches from June 19. The finals would be played in Vienna on July 29. The matches would be played in eight cities – Basel, Geneva, Vienna, Klagenfurt, Innsbruck, Salzburg, Zurich and Berne.