ESPN-STAR Sports (ESS) has won a new five-year contract for the exclusive right to broadcast the England and Wales Cricket Board’s (ECB’s) domestic and home international matches across various platforms including television, Internet and radio. Apart from covering the core cricket markets of India, Pakistan, Sri Lanka and Bangladesh, the contract also provides ESS the broadcast rights throughout the Middle East, China, Japan and the rest of Asia.
ESS will broadcast more than 200 days of live international cricket action from England and Wales including 34 Test Matches, 54 One Day Internationals, and nine Twenty20 games. Over the next five years, the entire Test playing nations will be competing in England with the Indian team slated to visit in 2011. Additionally, ESS will broadcast ECB’s top class domestic cricket, including the popular Twenty20 Cup, Provident Trophy, England Lions matches, and Pro40 series featuring world-class players from around the globe.
Late last year, ESS was awarded the exclusive global telecast rights from the International Cricket Council (ICC) for all of their events from 2007 to 2015, and recently launched a dedicated 24x7 cricket channel, STAR Cricket, providing world-class international cricket content.
David Morgan, Chairman, ECB, said, “The ECB is delighted to renew its partnership with ESPN-STAR Sports, who has helped further extend the reach of the game by continually setting new standards in cricket presentation and distribution.”
Jamie Davis, Managing Director, ESS, said, “This acquisition reaffirms our commitment to the cricket fan. We are Asia’s leading sports broadcaster, and this partnership with the ECB along with recent acquisitions like the ICC’s global broadcast and production rights firmly positions ESS as the number one choice for sports fans in Asia for years to come.”