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ESPN-STAR Sports to present cricket with a twist in new show ‘Full Toss’

ESPN-STAR Sports to present cricket with a twist in new show ‘Full Toss’

Author | exchange4media News Service | Saturday, Nov 18,2006 8:18 AM

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ESPN-STAR Sports to present cricket with a twist in new show ‘Full Toss’

ESPN-STAR Sports is gearing up to launch a new comedy series ‘Full Toss’. A satirical take on the functioning of a fictitious cricket organisation, ‘Full Toss’, will go on air during India’s tour of South Africa on STAR Sports, starting November 22.

‘Full Toss’ would be a bi-weekly show with 30-minute episodes and two breaks for each show. It will be on air every Wednesday and Monday at 9:30 pm.

Announcing the launch of the new show, R C Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, “We intend to provide diversity and cater to focused audiences in India with reality shows, light hearted spoof series and chat shows in addition to our staple diet of world class live coverage of sporting events. With ‘Full Toss’, ESPN-STAR Sports extends its line of programming to include a cricket series of a new kind to reach out to larger audiences in the country.”

The series has been produced by Eagle Films and directed by Rajiv Mehra, the same team behind sitcoms like ‘Office Office’ and ‘Zabaan Sambhal Ke’. According to Mehra, “‘Full Toss’ is not just another weekly soap but a sitcom with cricket as the setting. Each episode will feature a new story that will appeal to audiences across ages. A ‘sootradhar’ (narrator) will be the pivot for the series that will spoof issues faced in the cricket world that mass audiences in a cricket crazy country like India would relate to and empathise with.”

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