Top Story

e4m_logo.png

Home >> Media - TV >> Article

ESPN-Star Sports to launch live interactive TV game show

31-August-2002
Font Size   16
Share
ESPN-Star Sports to launch live interactive TV game show

ESPN -Star Sports will launch its first live and interactive television game show, even as Sony’s Max channel will telecast live the cricket ICC Champions Trophy.

Super Selector, which set world records in online participation, will be aired in its new format from September 19. The weekly show will be hosted by Darain Shahidi and Poonam Sharma.

It will also have celebrity hosts like Cyrus Broacha, Geoffrey Boycott, Sunil Gavaskar, Navyjot Siddhu and Naseeruddin Shah. An interactive element has been added to the show where randomly selected participants will be telephoned live and quizzed about their knowledge of cricket. The correct answers will win prizes such as a car and a motorbike. The winner of the monthly Super Selector gets an opportunity to share the commentary with other cricket legends.

According to sources the entry mechanism has been extended as participants now have an option to enter by sending a competition post card or fax, besides the online participation. The concept of mini Super Selector will enable participants to select the best batsman, bowler and wicket-keeper for the month.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...