Top Story

e4m_logo.png

Home >> Media - TV >> Article

ESPN Star Sports stops signals to Hathway

23-June-2004
Font Size   16
Share
ESPN Star Sports stops signals to Hathway

Sports lovers amongst Hathway Cable TV Network’s customers in Mumbai must be a disappointed lot.

They have not only missed out on the Indianapolis Grand Prix that was aired on ESPN Star Sports on June 19 and 20 but are also losing out on all the action of the Euro Cup 2004 football and Wimbledon tennis (that started on June 21).

Hathway spokesperson said ESPN Star Sports has switched off its signal to Hathway in Mumbai since the night of June 18.

A media statement from Hathway claims that ESPN Star Sports has asked for a 24 per cent hike in rates on their channels effective from this month onwards.

The statement further claims ESPN Star Sports has also imposed other hikes under various heads like declaration, due to which the effective hike goes up by 96 per cent.

ESPN Star Sports spokesperson denied any hike in channel rates, saying the signal has been switched off because Hathway has not paid its dues for three months.

He further clarified that the signal has been switched off only in those pockets of Mumbai where cable operators have dues outstanding and is continuing in the areas under WIN cable and Space Vision, which have paid the dues to date.

It is pertinent to note here that Telecom Regulatory Authority of India, by its notification dated January 15, 2004, has frozen the channel rates as on December 26 2003.

However, the Hathway spokesperson claims the cable network has paid its dues till June 2004 and ESPN Star Sports has resorted to hiking rates of their channels in light of the ongoing Euro Cup football and the Asia Cup Cricket.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking