Top Story

e4m_logo.png

Home >> Media - TV >> Article

ESPN-STAR Sports retains Spanish Primera Liga broadcasting rights till 2009

25-August-2006
Font Size   16
Share
ESPN-STAR Sports retains Spanish Primera Liga broadcasting rights till 2009

ESPN-STAR Sports has extended its multi-year agreement with Spanish Primera to deliver full and exclusive broadcast rights of Spanish soccer league in India till 2009. With this, the channel further strengthens its coverage of international football in India, including rights to broadcast the English Premier League, FA English football package, and the Asian Football Confederation package. ESPN-STAR Sports had broadcast the FIFA World Cup 2006 live and exclusive on its network.

The Spanish Primera Liga boasts of two of the best-known clubs in world – Real Madrid and Barcelona. With stars like Ronaldinho, Lionel Messi, David Beckham and captain of the World Cup winning Italian team Cannavaro all playing the league, viewers will be treated to 38 weeks of soccer.

Announcing the acquisition, R C Venkateish, Managing Director, ESPN Software India, said, “We’re pleased to partner with SportFive once again for broadcasting the league in India. Our effort to build affinity for Spanish Primera Liga has started paying rich dividends. We expect to grow the league even further in the coming three years.”

Lars Heidenreich, Managing Director of SportFive Asia, said, “We are extremely pleased to be continuing our partnership with ESPN-STAR Sports. They have consistently delivered the best Spanish Liga action to our fans in the Indian sub-continent over the past three seasons, showcasing the league and our teams. We are sure that for the next three seasons ESPN-STAR Sports will build on the success and capture the growing interest in international soccer in India.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking