ESPN-STAR Sports has extended its multi-year agreement with Spanish Primera to deliver full and exclusive broadcast rights of Spanish soccer league in India till 2009. With this, the channel further strengthens its coverage of international football in India, including rights to broadcast the English Premier League, FA English football package, and the Asian Football Confederation package. ESPN-STAR Sports had broadcast the FIFA World Cup 2006 live and exclusive on its network.
The Spanish Primera Liga boasts of two of the best-known clubs in world – Real Madrid and Barcelona. With stars like Ronaldinho, Lionel Messi, David Beckham and captain of the World Cup winning Italian team Cannavaro all playing the league, viewers will be treated to 38 weeks of soccer.
Announcing the acquisition, R C Venkateish, Managing Director, ESPN Software India, said, “We’re pleased to partner with SportFive once again for broadcasting the league in India. Our effort to build affinity for Spanish Primera Liga has started paying rich dividends. We expect to grow the league even further in the coming three years.”
Lars Heidenreich, Managing Director of SportFive Asia, said, “We are extremely pleased to be continuing our partnership with ESPN-STAR Sports. They have consistently delivered the best Spanish Liga action to our fans in the Indian sub-continent over the past three seasons, showcasing the league and our teams. We are sure that for the next three seasons ESPN-STAR Sports will build on the success and capture the growing interest in international soccer in India.”