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ESPN-STAR Sports renews Wimbledon broadcast rights for 6 years

ESPN-STAR Sports renews Wimbledon broadcast rights for 6 years

Author | exchange4media Mumbai Bureau | Friday, Apr 24,2009 8:05 AM

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ESPN-STAR Sports renews Wimbledon broadcast rights for 6 years

ESPN-Star Sports (ESS) and The All England Lawn Tennis and Croquet Club have announced a six-year broadcast rights agreement for Wimbledon Championship from 2009-14. This deal gives ESS exclusive broadcast rights including cable & satellite, and terrestrial and new multimedia rights across platforms in 24 markets across Asia. As per the new agreement, ESS will bring more than 70 hours of high quality coverage annually, including day-long live action, daily highlights shows and live broadcast of the Men’s and Ladies’ Singles quarter-final, semi-final and final.

The new contract also sees ESS’ coverage of Wimbledon enter the digital age as the sports broadcaster will provide audiences with unprecedented multiplatform access to the tournament, covering online, mobile and radio. Viewers will have the opportunity to watch Wimbledon online and on mobile platform via ESS’ content service mobileESPN. Viewers will also have access to the previous season’s best matches.

Manu Sawhney, Managing Director, ESPN-STAR Sports said, “With its rich tradition and history, the Wimbledon Championship holds a special place in the hearts of both players and fans alike. We are very pleased to extend our partnership with the All England Lawn Tennis & Croquet Club. We share a very strong relationship with them and we remain committed to continue strengthening this tournament amongst our fans and business partners in Asia.”

John Rowlinson of the All England Lawn Tennis Club, said, “Over the last 17 years, ESPN-STAR Sports has played an integral role in building this tournament with its comprehensive broadcast coverage and top quality presentation. With its extensive reach across Asia, we are confident that millions of tennis fans will continue to enjoy unparalleled coverage of the Wimbledon Championship for the next six years.”

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