ESPN-STAR Sports has renewed the subscription contract with ASC Enterprises Ltd (ASC) to distribute the services of ESPN and STAR Sports on ASC’s Dish TV Platform. The renewal has been signed for a period of two years starting February 1, 2006.
Sricharan Iyengar, Vice-President, Sales and Marketing, ESPN Software India Pvt Ltd, said, “India's well developed cable industry has enjoyed the popularity of sports for pushing its growth. We expect that sports will have a similar effect on building the popularity of the DTH platform as well. We are extremely bullish about the growth of DTH platform in India in the coming years and expect to earn more than Rs 100 crore as subscription revenue over the next two years.”
ESPN-STAR Sports and ASC have arrived at an interesting promotions arrangement for each other’s services. As part of the agreement, ASC will promote ESPN and STAR Sports on its services at par with the other Zee Group channels available on Dish TV. On a reciprocal Dish TV will be promoted on ESPN and STAR Sports.
Dish TV, CEO, Sunil Khanna, said, “It is our endeavour to bring the best of programmes to the homes of our customers. We have recently crossed the three-million viewership mark, and the presence of ESPN-STAR Sports has been one of the important driving factors in Dish TV's penetration across India.”
According to the contract, ESPN and STAR Sports channels will be available in the entry-level pay tier called ‘Dish Welcome’. Dish TV is currently running a promotional offer under which the basic pay tier is currently being sold at Rs 3,999. The price includes all hardware cost along with one years' subscription to basic bouquet of 75 channels.
“ESPN and STAR Sports have been on the Dish TV platform for over two years. The growth of Dish TV in last one year has been very impressive and we believe that the popularity of our channels has contributed in accelerating the growth of Dish TV. ESPN STAR Sports’ exciting sports content like PHL, FIFA World Cup 2006 and so on will continue to benefit Dish TV in increasing its sales further,” added Iyengar.