Top Story


Home >> Media - TV >> Article

ESPN-STAR Sports lines up a slew of innovations for Premier Hockey League

Font Size   16
ESPN-STAR Sports lines up a slew of innovations for Premier Hockey League

ESPN-STAR Sports, which has the rights of marketing, producing and broadcasting the Premier Hockey League (PHL) for a period of 10 years, has brought in many innovations in next year’s tournament starting from January 5 to February 1, 2006.

For the first time in the history of hockey, third umpires will be introduced and special mikes will be used for on-field umpires to get a better idea of their decisions.

“After pioneering many innovations in cricket, we are on the verge of taking hockey broadcast to the next level. We realise that there is a strong need to make the game of hockey more and more viewer-friendly, though it is not an easy task as hockey is a fast paced game. More often than not, viewers are not able to comprehend why a particular decision was given by the referee. Therefore, we have decided to give special mobile mikes for the on-field umpires. These mikes will take the hockey viewing experience to a new high as the followers of the game will understand why a particular decision was given by the referee. The introduction of third umpire, mikes will ensure that our broadcast touches a completely different level. An expert panel of commentators are being finanlised,” said said Mr R.C. Venkateish, Managing Director, ESPN.

The schedule of the league has also been modified. The matches will now start at 7 pm and last till 8.15 pm. Like last year, each game will have four quarters of 17 minutes and 30 seconds each, instead of the two halves.

Maurits Hendriks, the incumbent coach of the Champions Trophy winning Spanish team and consultant to PHL said, “PHL is a tribute to the growth of hockey. The four quarters format of PHL may soon become a norm. In addition to the third umpires, we are also allowing players to play above the shoulder for the time.”


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016