ESPN-STAR Sports hunts for TV's next football superstar

ESPN-STAR Sports hunts for TV's next football superstar

Author | exchange4media News Service | Saturday, May 10,2008 9:24 AM

ESPN-STAR Sports hunts for TV's next football superstar

ESPN-STAR Sports and Imagine OmniMedia have joined hands to develop, produce and broadcast the first global, reality-based football entertainment series in Asia. Imagine OmniMedia will produce the upcoming original series while ESPN-STAR Sports would provide creative inputs, market and broadcast the series across its entire footprint in Asia.

Manu Sawhney, Managing Director, ESPN-STAR Sports, said, "We are committed to serving our fans by providing them unique opportunities to engage with their favourite sports across platforms. With this interactive and entertaining initiative, football fans will have a lot more to look forward to in days to come."

Riaz Mehta, CEO, Imagine OmniMedia, said, "We are proud to be partnering with ESPN-STAR Sports on this great new show. With our expertise in producing compelling reality-based TV entertainment, such as the recent hit series 'The Contender Asia', and ESPN-STAR Sports' Asia wide reach across multiple platforms, this unique concept will broaden football's appeal across more markets and audiences. 'Sport*Star Football' is the brainchild of David Edwards, who is also the Executive Producer and Creator of 'Rock*Star:INXS'. I am confident that with our combined industry experience, the show is bound to be a huge success in Asia."

"We are delighted to be exploring this relationship with Imagine OmniMedia and with our Asia-wide reach, strong brand strong equity and strength of our new media platforms, we are confident millions of fans across Asia will greatly enjoy this new series," Sawhney added.

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