Top Story


Home >> Media - TV >> Article

ESPN, Star Sports hikes subscriber rates

Font Size   16
ESPN, Star Sports hikes subscriber rates

The popular sports channels, ESPN and Star Sports, have revised their packaged price by Rs. 8 with effect from the 1st of next month taking the subscriber home rate to Rs. 32 per month.

Justifying the hike, Manu Sawhney, Managing Director, ESPN Software India Pvt. Ltd. said, "We are committed to providing top quality sports content to viewers on our networks. The ever increasing cost of creating and acquiring compelling content and the issue of under declaration, which mars our industry compels us to revise our prices on a periodic basis."

The company is also studying the option of providing content to the DTH (direct-to-home) operators who are expected to commence operations in the country shortly.

It must be noted that ESPN Star Sports has rights to telecast international cricket from eight out of ten test-playing nations. This translates into more than 1000 days of live and exclusive top quality international cricket over the next five years including the upcoming India's tour of New Zealand in December 2002. ESPN Star Sports has also acquired the telecast rights to feature comprehensive daily highlights of all international cricket played in India till September 2004.

The sports network has recently beefed up its programming by launched two weekly programmes featuring Sachin Tendulkar, 'India Vs.' and 'Sachin Speaks on World Cup Stars' as part of the lead up programming to the World Cup to be played in South Africa.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.