Top Story

e4m_logo.png

Home >> Media - TV >> Article

ESPN-STAR Sports extends leadership in digital space with espnstar.com

04-June-2008
Font Size   16
Share
ESPN-STAR Sports extends leadership in digital space with espnstar.com

ESPN-STAR Sports on June 3 unveiled a new version of its web avatar, www.espnstar.com. The website will serve by providing comprehensive and entertaining sports content across multiple platforms. It has been developed based on the findings from a comprehensive online media consumption research conducted across Asia.

The revamped website would provide real time updates on the latest sports news, results, statistics, player and team updates and live scores of key sports from across the globe.

Manu Sawhney, Managing Director, ESPN-STAR Sports, said, “As Asia’s leading sports broadcaster, we are committed to serving our fans by providing them with the most comprehensive and entertaining sports content across multiple platforms, and the new espnstar.com complements our broadcast and mobile offerings. It is an important initiative for us as it helps us in engaging our viewers beyond our broadcast channels and at the same time creating more business opportunities for our partners in terms of increased flexibility in effectively targeting and communicating with the audiences across markets and better meeting the brand communication objectives.”

The website would feature dedicated coverage of the upcoming UEFA Euro 2008, with an extensive line-up of features including Live score updates, daily updates on teams and players. The website will also continue its extensive coverage of the upcoming Wimbledon Championships and Asia Cup cricket tournament in July in a similar fashion, with live score updates, in-depth analysis by the presenters and expert analysts, and exclusive features and interviews on the video player.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.