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ESPN-STAR Sports extends 5-year MotoGP deal for Asia

ESPN-STAR Sports extends 5-year MotoGP deal for Asia

Author | exchange4media News Service | Thursday, Jul 14,2011 10:01 AM

ESPN-STAR Sports extends 5-year MotoGP deal for Asia

ESPN-STAR Sports (ESS) has announced its five-year partnership with Dorna Sports S.L. to broadcast the MotoGP World Championship on multiple distribution platforms in 24 countries across its footprint in Asia, continuing its coverage of the premier motorcycle road racing championship to 2016.

ESS has been broadcasting the MotoGP World Championship for 16 years, and the new deal includes exclusive Pay-TV rights across all its South-East Asia territories and non-exclusive Pay-TV rights for its South Asia markets.

The new deal sees Asia’s biggest sports content provider looking to heighten its coverage of the sport in addition to the live broadcast of all qualifying practices and Grand Prix races across multiple platforms through its broadcast channels on television (ESPN, STAR Sports and ESPN HD), online (ESPN Player), and mobile (Mobile ESPN). MotoGP fans can look forward to ESPN-STAR Sports’ additional programming next year around the live races such as pre- and post-race presentation, on-site reports and a weekly show focusing on developments in the MotoGP world. ESS’ coverage of MotoGP will be augmented by its weekly motorsport show ‘Engine Block’ as well as news coverage on SportsCenter, Score Tonight and on the 24-hour sports news channel, ESPNEWS.

The new MotoGP partnership affirms ESS' position as the "Home of Motorsport" across Asia, with a premium list of content including long term deals for the best four-wheel racing in Formula One, in addition to the Indycar Series, the Le Mans Series and highlights from the Intercontinental Rally Challenge.

Said Manu Sawhney, ESPN STAR Sports' Managing Director, "Over the years, we have been focused on growing our motor sports content, and this acquisition underlines our commitment to motor sports fans across the region. Our continued partnership with MotoGP represents the strong relationship with the rights holder, Dorna Sports, and with our on-going efforts to build and strengthen the sport on our networks, we have witnessed a growth in traction for the Championship. Leveraging on the reach of our networks and multiple media platforms, we aim to keep building the MotoGP's profile, while offering an excellent promotional platform for our business partners".

Manel Arroyo, Dorna Sports S.L. Media Managing Director, stated that: "ESPN STAR Sports is a long standing partner of MotoGP in the region and we are happy to be extending our agreement with them. It is encouraging to have a dedicated partner in ESPN STAR Sports who shares our ambition to bring the best of motorcycle racing to viewers throughout the whole of Asia. Fans that have followed the evolution of the sport on ESPN STAR Sports will have many more great moments to catch in the coming seasons with their world-class coverage and commitment to take the sport to even greater heights. ESS will also be focusing on producing features around riders, teams and different MotoGP projects from the region, to give their coverage more local flavour and with coverage across all the ESS platforms - TV, Internet, mobile - and fans will have even more ways to keep up to date with MotoGP."

The MotoGP is the premier competition in the motorcycle racing calendar, highlighted by blaring motorbike engines, masterful and swift overtaking manoeuvres, colourful riders and of course the irresistible speed of the motorcycles that make the sport so attractive for television viewing. This season the Championship covers 18 races held over four continents and features the best riders in the world including current champion Jorge Lorenzo, the young up-and-coming Dani Pedrosa and the most successful rider today, Valentino Rossi, who has won six MotoGP titles.

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