Keeping the cricket season in mind, ESPN-STAR Sports is all set to launch an interactive cricket quiz show, ‘Stumped’, from June 1, 2009. The show has been produced by production house Endemol. ‘Stumped’ will be aired live on Star Cricket every day of the week. The hour-long show will be hosted by model and television anchor Shonali Nagrani.
With a live format that entails a high level of viewer interactivity, viewers will get a chance to play and win prizes. The show will also have representation from cricket stars as well as celebrities giving a chance to cricket fans to have an interaction on live television.
According to RC Venkateish, Managing Director, ESPN Software India Pvt Ltd, “There is a huge interest in an interactive cricket-based quiz show, which allows fans to test their knowledge of the game while at the same time giving them an opportunity to win interesting prizes. ‘Stumped’ is an attempt to fulfill this need. This show is also an extension of the live programming line-up during ICC World Twenty20.”
“We have already aired the show from May 11-24 with Wasim Akram as the celebrity guest to gauge the initial feedback. The response has been overwhelming from cricket lovers across the nation and we expect that the participation levels will be higher during the ICC World Twenty20,” Venkateish added.
Deepak Dhar, Managing Director, Endemol, said, “India being one of the largest cricket loving nations, our venture into the sports entertainment arena with ‘Stumped’ has been a planned one. After a successful entry into fiction, the sports foray was a gradual, yet determined progression. With the success of our sports entertainment production ‘Stumped’, we reinstate Endemol’s position as a leading, multi-format, multi-genre content creator.”
The quiz show is aimed at leveraging high decibel noise around the ICC World Twenty20. ‘Stumped’ is aimed at giving viewers a chance to keep themselves abreast with the happenings in cricket and at the same time help them win prizes.
The hype around T20 World Cup 2009 doesn’t rest with the sports broadcaster alone, on May 28, Castrol India announced the launch of Castrol Index for Cricket, an analytical tool that objectively analyses player and team performances and provides unique insights that enhance understanding and enjoyment of the game. The Castrol Index is available on castrolcricket.com, a website which was test-launched last month and claims to have had 5.5 lakh unique visitors and 65 lakh page views.