ESPN-STAR Sports has won the live and exclusive broadcast and live simulcast Internet rights for the UEFA European Football Championship 2008 (UEFA Euro 2008T) across Asia. The channel would telecast live and exclusive all 31 matches of the tournament.
This commitment to broadcast UEFA Euro 2008T continues the 14-year association between the channel and UEFA, which goes back to the inaugural season of the UEFA Champions League in 1993.
The competition will feature the top 16 national teams from Europe and will be held in Austria and Switzerland in June 2008. In addition to the live coverage of matches, ESPN-STAR Sports will be producing exclusive pre-game, post-game, and halftime shows around UEFA Euro 2008T as well as other localised content designed to broaden the base of football viewers in the Indian subcontinent.
Jamie Davis, Managing Director, ESPN-STAR Sports, said, “I am delighted that the UEFA European Championship is returning to our networks in 2008. The fact that we are working directly with UEFA for the first time affirms their confidence in our efforts to deliver the best football programming to South Asian fans.”
“We have expanded the football-watching audience in India through concentrated marketing efforts and programming initiatives such as the introduction of Hindi commentary. Viewers can expect an exciting presentation and fresh innovations for UEFA Euro 2008T,” Davis added.
Philippe Le Floc, Director of Marketing and Media Rights, UEFA, said, “We are excited to work with ESPN-STAR Sports again, whose expertise and market position will further enhance the UEFA European Championship brand in the Indian subcontinent.”
Our typical marketing budget is usually 10 per cent of the topline spend