ESPN-STAR Sports has bagged the telecast rights of Chennai Open 2006, South Asia's only ATP International Series, which will be held at the Nungambakkam Tennis Stadium, Chennai from January 2-8, 2006.
The telecast rights of the $400,000 tournament were awarded to the premier broadcaster by IMG, who owns and organises this premier event.
R C Venkateish, Managing Director, ESPN Software India Private Ltd, said, "Chennai Open is South Asia's only ATP International Series event. Being the event host for South Asia's only ATP Tennis Tournament for the past 10 years, India has earned a high reputation in the world of tennis. We are proud to showcase one of the first ATP series of the year live on ESPN-STAR Sports."
"We will also be showcasing the first grand slam of the year, Australian Open in January. This certainly adds to our bouquet offering top tournaments and series in the world of international sports. We aim to deliver international quality production and package for all tennis enthusiasts in India," added Venkateish.
Rechristened the Chennai Open in 2005, the event will be held for its 11th consecutive year in January 2006. Conducted in Chennai under the aegis of the All India Tennis Association (AITA), the tournament is organised with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).
Ravi Krishnan, Managing Director, IMG/TWI South Asia and Senior Vice-President, IMG said, "We are extremely pleased to be associated with ESPN Star Sports for Chennai Open 2006. Being a premier tournament, we are indeed delighted that the leader in international sport will be showing the tournament live, providing India's tennis fans a chance to see some of the game's best in action. We are certain that the international quality of production and telecast will bring in more viewers across the country."
The weeklong tournament will see the participation of 32 players, including French Open champion, Rafael Nadal from Spain, among others.