ESPN STAR Sports has pulled off another coup. On Monday, July 21, the sports broadcaster announced that it has secured the exclusive, non-standard television rights including cable & satellite television from the International Olympic Committee for the Vancouver 2010 Winter Olympics and the London 2012 Olympic Games for 22 countries across the Indian subcontinent and South-east Asia.
This major deal with the IOC for Vancouver 2010 and London 2012 Olympic Games comes right after ESS acquired exclusive television rights for FIFA's stellar line-up of international football events including the 2010 FIFA World Cup and 2009 Confederations Cup for the Indian Sub-continent.
The agreement will see ESPN STAR Sports deliver comprehensive coverage of Olympic programming across C&S television platforms and simultaneous transmission on IPTV and Mobile TV to fans in 22 markets across Asia. It will comprise over 200 hours of coverage for the London 2012 Olympic Games and over 60 hours of coverage for the 2010 Winter Olympic Games to be held in Vancouver.
In addition, ESPN STAR Sports will also be broadcasting top class Olympic Games programming showcasing golden moments from over 30,000 hours of Olympic Games archives covering the history of the Games.
Said an elated Manu Sawhney, Managing Director, ESPN STAR Sports, "We are extremely pleased to partner with the International Olympic Committee. This is the first time that IOC has awarded the rights to a pay TV platform across this region and it is a testament to our commitment of reaching out to a wide audience base across Asia with the most interesting and compelling programming.”
Sawhney added, “We are delighted that our viewers can now be part of the Olympic excitement as they watch, share and celebrate the 2010 Winter Games, 2012 Summer Games and additional Olympic Games programming on our platforms."
IOC Executive Board Member Richard Carrión said, “We are delighted to welcome ESPN STAR Sports to the Olympic movement. Their support will enable us to provide high quality coverage of the Vancouver and London Games to Olympic fans and help to promote Olympic sports across the region."
With 17 networks covering 24 countries, each localized to deliver differentiated world-class sports programming to Asian viewers, ESS has a cumulative reach of more than 310 million viewers in Asia.