ESPN-STAR Sports continues with its winning streak, successfully renewing its rights to Europe’s premier football league, the UEFA Champions League, for several of its major territories in Asia.
The new three-year agreement ensures that both ESPN and STAR Sports will continue to televise the property through to the 2008-09 season. It also represents the continuation of a successful 13-year partnership between ESPN-STAR Sports and UEFA.
As part of the new deal, ESPN-STAR Sports will enjoy exclusive live broadcast rights of the UEFA Champions League in two of Asia’s biggest football markets – Hong Kong and China – in addition to retaining exclusive cable and satellite rights across the network’s South East and North Asian territories.
This agreement has also been expanded to include live Internet and broadband rights in a reflection of the evolving trends in sport viewing.
Announcing the conclusion of the agreement, ESPN-STAR Sports Managing Director, Jamie Davis, said, “The renewal of our partnership with UEFA is of vital strategic importance as we continue to offer unparalleled sports programming to viewers across Asia through traditional and new media platforms. This new multi-year commitment will insure that ESPN-STAR Sports can invest more resources to further develop the UEFA Champions League brand and promote it to the fans across Asia. Our plans to enhance the broadcast and interactivity of the matches will provide the audience with coverage like they have never seen before.”
Along with this latest acquisition, ESPN-STAR Sports becomes one of those channels to have acquired the world’s biggest football properties, including comprehensive coverage of the English Premier League, FA Cup, England Team home matches as well as the 2006 World Cup for the Indian sub-continent.