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ESPN Star Sports and SingTel launch ESPNNews in Singapore; India also in the radar

ESPN Star Sports and SingTel launch ESPNNews in Singapore; India also in the radar

Author | exchange4media Mumbai Bureau | Saturday, Nov 21,2009 8:01 AM

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ESPN Star Sports and SingTel launch ESPNNews in Singapore; India also in the radar

ESPN Star Sports and SingTel have announced the launch of ESPNEWS in Singapore, touted as the first 24x7 sports news channel specially dedicated to Asian sports fans, on SingTel’s mio TV platform. ESPNEWS is already available in Myanmar, the Philippines, Cambodia and Vietnam and is expected to be rolled out across other markets in the region, including India, in the coming months.

ESPNEWS will consist of highlights, scores, updates and comprehensive sports information. The channel will provide Asian sports fans with real-time sports news and action from their favourite sports. The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format.

The channel’s layout features four main data streams – a ‘video window’ carrying all the exciting sports action and highlights; a ‘bottom line’ graphic streaming results and upcoming fixtures; a ‘top line’ graphic, which provides a continuous update of news; and the ‘sideline’ graphic, which will provide the latest standings, rankings and statistics from the top professional leagues around the world.

Manu Sawhney, Managing Director, ESPN STAR Sports, said, “Launching ESPNEWS on SingTel’s mio TV platform is a demonstration of our commitment to serving the sports fans and meeting their changing needs. ESPNEWS’s innovative format and presentation represents an ongoing process on our part to present most engaging, informative and relevant content to our diverse audiences across Asia in unique and creative manner.”

Tim Carmichael, VP, mio TV, SingTel, said, “We are very excited about welcoming ESPNEWS as the first of several ESPN STAR Sports channels that will be coming on to the mio TV platform. We are certain that the synergy that comes out of this partnership will ensure an excellent experience for all sports fans in Singapore.”

Currently launched with an English voice-over, ESPNEWS will also be available in Cantonese and Bahasa Melayu at a later date.

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