Top Story

e4m_logo.png

Home >> Media - TV >> Article

ESPN-STAR Sports acquires Cricket Australia rights for next 4 years

07-September-2007
Font Size   16
Share
ESPN-STAR Sports acquires Cricket Australia rights for next 4 years

ESPN-STAR Sports announced a new four-year contract for the exclusive rights to broadcast Cricket Australia’s domestic and home international matches across various platforms, including television, the Internet, mobile and radio, covering the entire Asian region.

ESPN-STAR Sports (ESS) will broadcast more than 170 days of live international cricket action from Australia, including 24 ‘3 mobile’ Test Matches, 48 ‘Commonwealth Bank’ ODIs and eight ‘KFC’ Twenty20 games. Over the next four years, all leading teams will be visiting Australia with India slated to play four Test matches and a three-nation ODI series in 2011-12. This apart, ESS also plans to broadcast Cricket Australia’s top-class domestic cricket, which has been critical in nurturing Australian cricket talent and future international champions, and includes popular tournaments such as the Pura Cup, Ford Ranger One Day Cup and KFC Twenty20 Big Bash.

The renewal of this partnership with Cricket Australia has further strengthened ESS’ position as the No. 1 broadcaster in cricket in Asia with more than 550 days of international cricket now lined up till 2012. This acquisition comes hot on the heels of ESS’ announcement of the renewal of the broadcast partnership with the England and Wales Cricket Board (ECB) for the next five years, with which it has acquired exclusive rights for more than 200 days of world class International cricket from England.

Manu Sawhney, Executive Vice-President, Programming & Marketing, ESPN-STAR Sports, said, “We have shared a very fruitful relationship with Cricket Australia for over a decade and are delighted to continue this partnership. Australian Cricket is extremely popular across Asia with many of the players being household names in the region and we are committed to serving the fans with more action packed cricket from down under for years to come.”

Commenting on the acquisition, R C Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, “The acquisition of the Cricket Australia rights has further strengthened our position as the leading sports broadcaster in Asia. With this, now we have the rights to broadcast the very best of international cricket for our discerning sports fan. We will continue in our endeavour to further augment our portfolio with the best of international cricket the world over.”

Following the ongoing India-England series, ESS will continue to have a packed cricket calendar with the inaugural ICC World Twenty20 starting from September 11. This will be followed by India’s tour to Australia later in the year, Asia Cup and many more international series lined up over the next 12 months.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’