Top Story

e4m_logo.png

Home >> Media - TV >> Article

ESPN-STAR Sports acquires 2006 FIFA World Cup telecast rights

03-February-2005
Font Size   16
Share
ESPN-STAR Sports acquires 2006 FIFA World Cup telecast rights

ESPN STAR Sports on Wednesday announced its acquisition of the sporting event, the 2006 FIFA World Cup for the Indian sub-continent. Under the terms of the agreement with Infront Sports & Media, FIFA’s exclusive television partner for the event, ESPN STAR Sports will provide full and exclusive coverage of the World Cup, including 64 matches, on its two channels, ESPN and STAR Sports.

The successful conclusion of the World Cup rights package sees the network continue its winning streak of securing top-flight football programming, which includes exclusive broadcast rights for the English Premier League, Spanish Primera Liga, UEFA Champions League, UEFA Cup and the FA Package. The agreement will represent a new watermark, reinforcing the network’s long-term position as the region’s number one and the most complete sports broadcaster, both in terms of programming and the quality of its coverage.

In June this year, ESPN STAR Sports will be showcasing the exclusive coverage of the FIFA World Youth Championships 2005, which kicks off in the Netherlands on June 10, 2005. This will be followed immediately by the FIFA Confederations Cup 2005, which starts in Germany from June 15, 2005 and will be played across five German cities and conclude on June 29, 2005.

This latest acquisition means that more than 25 million households in India, Pakistan, Bangladesh Sri Lanka, Maldives, Nepal and Bhutan will get to watch the network’s extensive 2006 FIFA World Cup coverage, which includes live matches accompanied by English and Hindi commentary, daily pre-shows during match days, a daily review show as well as special lead-up programming.

R C Venkateish, Managing Director, ESPN Software India Pvt Ltd., said, “No other sporting event captures the world’s focus and imagination like the FIFA World Cup. Our successful acquisition of this event marks another step in our ongoing strategy to bring our viewers only the best must-see programming available.”

Venkateish added, “The surge in ratings for the telecast of the UEFA EURO 2004 in the Indian market clearly shows the growing popularity of soccer in India. Our investment in localising our content and adding Hindi commentary definitely added further in increasing the penetration for the game resulting in increase in television rating points. Continuing with the philosophy of making telecast more entertaining for local markets, we will be sharing plans to localise content and publicise the world’s most watched sports event, the 2006 FIFA World Cup.”

Oliver Seibert, an Executive Director of Infront, said: “ESPN STAR Sports is a great soccer supporter and this agreement will continue the process of developing football across the Asian region.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking