ESPN-STAR Sports, has launched an exciting soccer based show called ‘Kick Off’. Starting February 21, ‘Kick Off’ will be based on a quizzing format featuring two popular ex-EPL players – Lee Sharpe and Les Ferdinand – and will be aired every Tuesday and Thursday at 9 pm.
To be hosted by Andy Penders, the presenter of the popular soccer show, ‘Nokia Football Crazy’, ‘Kick Off’ will run concurrently with the EPL and the UEFA Champion’s League.
‘Kick Off’ will showcase competition among 20 teams participating from India, Indonesia, Malaysia, Singapore and Thailand. These 20 teams will quiz against each other in an interesting game show format. Forty member participants comprising the teams were selected by inviting entries via ‘Nokia Football Crazy’ and ‘Here We Go’. An experienced team of professionals conducted the mind-boggling task of zeroing-in on 40 participants from the thousands of responses received. These participants will be specially flown into Singapore to shoot for ‘Kick Off’.
Highlighting a unique aspect of the game show, Huw Bevan, Senior Vice-President, Production, ESPN-STAR Sports, said, “‘Kick Off’ is poised to be a very exciting programme. Contestants from countries like Singapore and Malaysia, where the EPL is so popular, and contestants from countries like India, where EPL’s popularity is still growing, will come on a common platform to compete for the first time. It will be an interesting contest among the SEA country teams as well, where each country vies for the title of the most knowledgeable soccer-nation. On the other hand, there will be a contest between SEA countries and India, where SEA will come with their exposure of EPL against Indian teams’ insatiable hunger for quizzing and game shows, popularity of EPL notwithstanding.”
“As a network we continue to increase our strength by acquiring new sports properties. Simultaneously, our efforts will now focus on creating interesting sports entertainment programsme like ‘Kick Off’ to increase viewer involvement,” Bevan added.
Each episode of ‘Kick Off’ will be 30 minutes in duration and feature two teams. The teams will be captained by Les Ferdinand and Lee Sharpe and named after popular EPL and UEFA Champions League clubs.
The final of ‘Kick Off’ has been scheduled for May 11, 2006. The winners of the show will be presented a Gold trophy and the runners-up team will receive the Silver trophy.
Besides the title, both the winners, with a companion, will have a chance to go on a five-day trip to the UK to see an EPL match of their choice in the 2006-07 season. Through a special, ‘Name the Goal’ contest viewers will also get a chance to win an attractive Nokia mobile phone.
Our typical marketing budget is usually 10 per cent of the topline spend