ESPN-STAR Sports ‘changes with the times’

ESPN-STAR Sports ‘changes with the times’

Author | exchange4media Mumbai Bureau | Friday, Feb 17,2006 7:49 AM

ESPN-STAR Sports ‘changes with the times’

ESPN-STAR Sports has announced new viewer-friendly time slots for some of its most popular properties. These time changes are intended to develop stronger appointment viewing opportunities as well as attract more viewers to the channels. The new viewer-friendly time slots have been created for News, Cricket, Soccer and Wrestling.

The daily sports news programme, SportsCenter, will now air on ESPN at 8 pm with an update at 10 pm. SportsCenter India, airing at 8 pm and 10 pm, is a Live 30-minute Hindi news programme that provides viewers with a crisp and incisive update of latest happenings from international and regional sports every day. SportsCenter International, airing at 8.30 pm and 10.30 pm, is an English language news update focusing on international sports.

Kick off@ 7 on weeknights on ESPN is a fixed soccer band. It will be the destination point for all soccer related stories, key match highlights and analysis, and a roundup from the best of soccer from the EPL, Spanish Liga, UEFA Champions League, Brazilian League and the FA Cup.

STAR Sports will be the home for all wrestling enthusiasts every weeknight at 4:00 pm, 6:00 pm and 10 pm. These time slots feature the best from TNA and Pride wrestling.

For India’s cricket crazy fans, STAR Sports now has a fixed 90-minute slot – ‘Cric8’ – at 8 pm every week night. This will feature classic matches and memorable performances from the past as well as highlights and analysis of the current series.

Announcing the new time bands, Sricharan Iyengar, VP-Sales and Marketing, ESPN Software India Pvt Ltd, said “We had undertaken a detailed viewing pattern preferences exercise across India. This exercise helped us to map changes in viewership trends as well as identify time bands preferred for viewing sports. These time changes herald the start of a new programming and scheduling strategy for our channels, which will develop stronger appointment viewing opportunities as well as attract even more viewers in the longer term.”

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