ESPN STAR Sports, official broadcaster of FIFA World Cup 2006, along with Coca-Cola have launched a 'Gyarah Hindustani' contest to pick 11 lucky Indians who will get a chance to see the World Cup live in Germany. This is one of the initiatives of the sports network to promote football through the presence of 11 Indian fans in Germany.
"We are very confident that many viewership records will be rewritten during the forthcoming FIFA World Cup as more and more Indians are getting hooked to the most beautiful game in the world,” said Sricharan Iyengar, VP-Marketing & Sales, ESPN Software India.
Vikas Gupta, VP-Marketing, Coca-Cola India, said, “Coca-Cola was the official sponsor of the FIFA World Cup that began in 1978. To its credit, the company has had stadium advertising rights at every FIFA World Cup since 1950, now extended for another 16 years till 2022. To energize this heritage with football and FIFA, Coca-Cola is proud to be a part of the hunt for the ‘Gyarah Hindustani’ who would represent India in Germany.”
The ‘ticket’ to the World Cup would require participants to answer correctly any one question out of eight, the clues for which will be provided in the form of multiple-choice questions on the reverse of the labels of Coke bottles.
The on-air promos on radio and television will hit screens on May 9. Participants will be able to take part in the contest via SMS and landline using Airtel, MTNL or BSNL connection. One could also log onto to myenjoyzone.com, the interactive site of Coca-Cola, to participate in the contest, and also catch on to all the FIFA action.
The synergy and integration of this initiative, both on and off air, will give a major opportunity to both ESS and Coca-Cola to connect with their target audiences while bringing football to a new level of enjoyment in India.