ESPN Software India (ESIPL) has signed a multi-year agreement with Airtel Digital TV, the DTH arm of Bharti Airtel. The agreement will enable distribution of the six primary channels of ESPN STAR Sports (ESS) in India – Star Cricket, Star Sports, Star Sports 2, ESPN, Star Cricket HD and ESPN HD – on Airtel Digital TV.
ESS currently has the television broadcast rights for leading sporting events across various categories. In cricket, ESS has broadcast rights of the International Cricket Council, BCCI international and domestic cricket, Cricket Australia, England and Wales Cricket Board and the Champions League T20.
In soccer, ESS holds broadcast rights for Barclays Premier League, Spanish La Liga, Italian Serie A,the English FA Cup and England international matches. In Motorsports, ESS has broadcast rights for F1 and Moto GP. In tennis, the sports broadcaster showcases Wimbledon and Australian Open, besides the Men’s ATP Tour/ ATP Masters series. In Golf, ESS showcases The Masters, The US Open, The Open Championship and the One Asia Tour.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking