Top Story

e4m_logo.png

Home >> Media - TV >> Article

ESPN seeks legal recourse to fight BCCI nod to Zee

07-September-2004
Font Size   16
ESPN seeks legal recourse to fight BCCI nod to Zee

In an attempt to turn around a losing battle, ESPN STAR Sports has challenged BCCI decision to award conditional allotment of broadcast rights for all international cricket matches to be played in India to Zee Network in the Mumbai High Court.

An official bulletin issued by ESPN, late yesterday evening, quoted Rik Dovey, Managing Director, ESPN STAR Sports, Asia, as saying, “Unfortunately, we are left with no other option but to resort to the law in an attempt to bring fair-dealing and justice to the process. ESPN STAR Sports was the highest eligible bidder under the rules of bidding specified by the BCCI and now the Board has changed the entire process of bidding in violation of rules set by BCCI itself, to favour our competitor by giving them an unfair advantage.”

Quoting RC Venkateish, Managing Director, ESPN Software India, to further explain ESPN’s stand on taking a legal recourse, the release said, “As described in the terms of the BCCI tender document, Zee should not have been allowed to bid in the first place. Zee does not qualify because it does not have any experience of broadcasting or producing live international cricket event as specified in the tender. Clearly, the required technical evaluation of the bids has not been carried out. On Sunday, the BCCI changed the rules to unfairly disadvantage our bid without giving us any further rights to bid.”

Asserting ESPN’s experience in broadcasting cricket, the statement further claimed that ESPN has already done 14,822 hours of ‘live’ international telecast in cricket (till August 31, 2004), besides 4,176 hours of cricket-related programming.

However, Zee Telefilms has already filed a caveat in the High Court in anticipation of ESPN taking the battle to court, inform sources in Zee.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business