In an attempt to take the sting out of SETMax’s live coverage of Cricket World Cup 2003, ESPN Star Sports has worked out special programming out of South Africa (SA) during the World Cup. The channel plans to have programmes before and after the matches and special news bulletins during matches.
The pre-match shows include analysis from experts on the match, while the post match programmes would be an analysis of the outcome of the match.
Other programmes planned by the channel include match highlights, special bulletins during SportsCentre and SportsLine, and news highlights amongst others.
According to sources, the channel’s programming will be centered around serious cricket programming rather than trivialising for making it entertaining.
The channels’ programmes during the recent tour of West Indies to India, in which daily highlights were shown, were a great success and have exceeded the channels’ expectations. The sports channel is also fine-tuning its plans to offer sports content for radio companies.