Top Story


Home >> Media - TV >> Article

ESPN-Incable Net fail to reach consensus on new contract

Font Size   16
ESPN-Incable Net fail to reach consensus on new contract

Talks between ESPN Software India (ESS) and IndusInd Media & Communications’ cable arm, Incable Net over the signing of the new annual contract for the year 2004 have failed.

After a marathon negotiating session lasting over four days, Incable Net has yet to subscribe to ESPN Star Sports services. Thus, the broadcaster would hence switch off the services to the cable service operator.

Sricharan Iyendgar, VP-Affiliate Sales, ESPN Software, says, “Yes, Incable Net has not yet signed the new contract with us and therefore we will not be able to continue with our services to them. We reached an agreement with Incable Net on the payment aspect but, considering the problems we faced with them last year on the payment front, we asked for some kind of security on the payment. They are not agreeing for it. Therefore the talks have failed on this aspect.”

Sharmila Banerjee, spokesperson for Incable Net, in her response says, “We did reach an agreement on the commercial rates, but ESPN made certain other unreasonable demands which according to us has never been made in this industry. Therefore, we have been unable to reach a consensus on the issue.”

It was only recently on January 3, 2004 that ESPN had addressed a letter to Incable Net reminding them to sign the new contract. ESS had given the cable company a deadline of 5 p.m. on Sunday January 4, 2004 for reverting on the issue failing which it said, “We Shall be constraint to take all necessary and relevant steps.” Since then, the two companies have been in talks. And finally on January 8, their talks have failed.

Amidst all this drama, Incable Net’s million viewers are bound to suffer. After the India-Australia test match series, cricket fans have been waiting for the next live coverage of the One-Day Triangular Series between India-Australia and Zimbabwe beginning January 9, 2004. Each team will play the other two teams four times in the league matches before the top two teams lock horns in a 3-match final from February 6 to 10.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking