Esha Broadcast Monitoring has launched a new service, a monthly Television Monitoring Intelligence Report (TMIR). The first such report is on ‘Om Shanti Om’ vs ‘Saawariya’ for the period between October 9, 2007 and November 9, 2007 after 24x7 tracking and monitoring of the television coverage on over 100 channels.
TMIR attempts to highlight brand visibility on numerous television networks. The parameters used for monitoring are prime time versus non-prime time coverage on over 100 television channels and date wise reporting of coverage over a specified period of time. The outline of the report includes flexible number of keywords and easy-to-understand graphs to get a better overview of the brand visibility on television.
R S Iyer, CEO, Esha Broadcast Monitoring, said, “We are proud to offer this Television Monitoring Intelligence Report to our esteemed clients that will reflect on the reputation and positioning of the brand; the product; the spokesperson; the company individually and vis-à-vis the competition on the television medium, which in turn will assist the client in long term business planning and growth.”
Iyer further said that the ‘Om Shanti Om’ vs ‘Saawariya’ TMIR covered the comparative analysis of television news coverage of both the films on various parameters such as its star casts, directors, production houses, etc.
Esha Broadcast Monitoring Pvt Ltd is a full-fledged media monitoring agency in the field of broadcast and electronic (Internet). It offers a 24-hour computerised broadcast media monitoring, recording and archiving more than 100 television channels, including major Indian regional languages that hold prominence in shaping public perceptions. Esha Broadcast monitors everything and provides the service at cost effective rates. The agency has offices in Mumbai, Bangalore and Delhi.