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Erstwhile Ten Sports CEO Atul Pande decides to leave ZEE

21-October-2013
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Erstwhile Ten Sports CEO Atul Pande decides to leave ZEE

Erstwhile Ten Sports CEO Atul Pande has decided to leave ZEE to pursue other opportunities. Pande has been with ZEE Sports Business and Ten Sports since April 2009.

His next destination is unknown.

Under his watch, the brand’s business grew from a single channel to five channels. It is also a significant player in Pakistan and Sri Lanka.

“My four and half years with Ten Sports were personally exhilarating for me. I chased my major passion in life – sports and I believe we were able to achieve most objectives set by the investors for this business. From revenues of Rs 300 crore in 2008 - 09, the business will deliver close to Rs 1000 crore in 2013 - 14, with Indian subscription driving a bulk of the growth,” said Pande.

Speaking on the challenges of the business, Pande mused, “Financials continue to be a major challenge in the business for all the players. Any sports broadcasting business today is hurting because of the dynamics around cricket, and the dollar hasn't helped either. Our regulatory environment continues to be a challenge in terms of pricing, and digitisation, while demonstrating promise, has not delivered for the sports business so far. This business has become a two horse race, and major players will continue to build market share to dominate the subscription real estate in the country.”

Pande is considering few options for his next move and will announce it soon.

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