Media and entertainment company Eros International has entered into a pact with Sony Entertainment Television under with the latter will broadcast a package of films from Eros International. The deal comprises a slew of released films, including recent ones.
Sony will hold the global satellite broadcasting rights for a period of five years. Commenting on the deal, Kunal Dasgupta, CEO, SET India, said, “Eros is a major player in the Indian film sector and Bollywood films are a critical part of our programming mix. We are delighted to have secured this deal with Eros with whom we have enjoyed a great working relationship for several years.”
The $4.5 billion Indian media and entertainment industry in India is growing at 18 per cent and nearly 60 per cent of this industry is driven by the television sector led by STAR, Sony and Zee networks. Since a large component of the programming within the leading Indian channels is Bollywood-based, premium film content has become extremely valuable over the years.
Sunil Lulla, Director and President India, Eros International Plc, said, “We have a strong relationship with all the leading Indian television networks and are delighted that Eros’ content will now be showcased on Sony Entertainment Television. It is one of the leading channels in India with a global footprint. We also regularly partner with Sony to market and promote our films through its extensive television network.”