Top Story


Home >> Media - TV >> Article

Eros International in strategic pact with SET for broadcast of films

Font Size   16
Eros International in strategic pact with SET for broadcast of films

Media and entertainment company Eros International has entered into a pact with Sony Entertainment Television under with the latter will broadcast a package of films from Eros International. The deal comprises a slew of released films, including recent ones.

Sony will hold the global satellite broadcasting rights for a period of five years. Commenting on the deal, Kunal Dasgupta, CEO, SET India, said, “Eros is a major player in the Indian film sector and Bollywood films are a critical part of our programming mix. We are delighted to have secured this deal with Eros with whom we have enjoyed a great working relationship for several years.”

The $4.5 billion Indian media and entertainment industry in India is growing at 18 per cent and nearly 60 per cent of this industry is driven by the television sector led by STAR, Sony and Zee networks. Since a large component of the programming within the leading Indian channels is Bollywood-based, premium film content has become extremely valuable over the years.

Sunil Lulla, Director and President India, Eros International Plc, said, “We have a strong relationship with all the leading Indian television networks and are delighted that Eros’ content will now be showcased on Sony Entertainment Television. It is one of the leading channels in India with a global footprint. We also regularly partner with Sony to market and promote our films through its extensive television network.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean