Eros International Media, the leading global company in the Indian film entertainment industry, announced on Tuesday that it has signed a significant television syndication deal with Zee for a spate of its forthcoming releases this year, including Sarkar 3, Munna Michael and Shubh Mangal Savdhaan.
The multi-film deal with Zee gives the channel syndication rights to the third installment of one of the most impactful franchises of Indian cinema, Ram Gopal Varma’s Sarkar 3 starring Amitabh Bachchan which will be released worldwide on May 12; Tiger Shroff and Sabbir Khan’s action-packed musical Munna Michael, which is scheduled for release on July 21 and a quirky romantic comedy Shubh Mangal Savdhaan by south director RS Prasanna, starring Ayushyamann Khurana and Bhumi Pednekar, set for a September 1 release.
Speaking of the deal, Sunil Lulla, Managing Director, Eros International Media Ltd said, “We have enjoyed a great relationship with Zee over the years and I am delighted that we have secured this deal with them. Bollywood films are critical to the television programming mix and we attempt to tailor packages to suit audiences on each network to maximize potential for both entities from the television broadcast”.
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