The EPIC channel is completing one year next month, and it was a silent journey for the niche channel which is known for storytelling and mythological stories.
Mahesh Samat, MD, The Epic Channel spoke to exchange4media about the journey so far and his key focus areas for coming years. He also shared his opinion on the ratings and advertisers they are targeting.
He said, “The first year was very exciting year and we set the foundation for hopefully what is going to be a big brand for Indian television. We feel we made lot of progress in establishing this brand this year, with the kind of content we have. He added, “We have also done lot of evolution of content and realised non fiction and traditional non fiction like documentaries and docu dramas are doing really well because consumers don’t see this on any other channel. “
Talking about the key focus areas and future plans for coming years he said, “As we go forward we want to continue building the brand obviously we are also looking at monetisation in a stronger way in the coming year . There are three streams of revenue for epic, syndication, subscription and advertising. We are going to focus on all these three areas.
Sharing about the marketing initiatives, he said, “We have done a significant amount of innovation marketing, especially in social and digital marketing. Citing an example he said, last month we did twitter alarm, this was the first time somebody did a twitter alarm.”
Epic is appealing to advertisers from different sectors such as Automobile, Consumer durables and hope to continue with them.
He also shared his point of view on ratings, he said, “One of the biggest challenge we had this year was rating system, as we all know the biggest challenge this year was the rating system, as we all know there was significant disruption with BARC coming in clearly given the newly announce merger between BARC and TAM we are looking at also from further more disruption as we go forward. So, once the rating system comes in establishes then only I’ll be able to say whether the ratings were in the line of expectations or not.”
The channel is launching a new show ‘Khwabon Ka Safar’ with Film Director Mahesh Bhatt from 19th October. The show will show the journey of evolution of landmark studios of Hindi films.
To know more watch the video here-