EPIC channel undergoes brand refresh

EPIC channel undergoes brand refresh

Author | exchange4media News Service | Monday, Jun 19,2017 2:04 PM

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EPIC channel undergoes brand refresh

As EPIC channel elevates its brand proposition to the infotainment space, it is all set to take on an innovative brand identity. Poised to be the only Hindi language India-centric infotainment channel, EPIC will soon unveil its new logo and fresh programming, with the new seasons, new shows and new avatar going live on TV from July 4. 

Interpreting the new brand logo, a feature that prominently stands out is the simple dot on the ‘i’ of EPIC. The dot in the logo represents a Loupe - a small yet powerful magnifying device commonly used by jewellers to observe things closely and minutely. The design is symbolic of the channel’s promise of focusing on and revealing the finer details and various facets of India.

The colours used in the logo depict deep meanings in the Indian culture and beautifully spell out the spirit of this country, where gold signifies prosperity and magnetism, whereas brilliance comes together with the dynamism, richness and fieriness of the shade red. The new lowercase font of the logo aims to subtly convey the younger and approachable positioning of the channel.

The crux of the channel’s ethos lies in exploring India’s untold stories, facts and possibilities. The channel will be introducing a slew of new shows taking Indians on an EPIC journey throughout India.

With a massive fan following for its previous two seasons, ‘Devlok by Devdutt Pattanaik’ Season 3 starting from July 4, will take viewers on the voyage to delve deeper into the fascinating world of Hindu mythology. Famous mythologist Devdutt Pattnaik, tells stories from the tomes of Indian mythology in his inimitable style.

Celebrated Chef Ranveer Brar has come on board for a revamped avatar of Raja Rasoi - ‘Raja Rasoi Aur Andaz Anokha’ which will air from July 7. Unlike conventional table top cooking shows, Raja Rasoi and Andaz Anokha will be a conversational and discovery-oriented programme with the maverick chef experimenting and deconstructing old and new flavours.

Another content series set to intrigue audiences on the channel will be ‘Drishti’ – a tastefully curated collection of documentaries that explore the diversity of India. Airing from July 10, the series narrates varied perspectives told with a distinctive style, from art and culture to ecology and ethnicity. They reveal quirky stories, examine traditions as well as traverse unique landscapes, featuring unsung heroes and provide a fresh insight into India.

Perhaps the most awaited amongst EPIC’s launches will be ace cricketer Virender Sehwag’s first-ever stint as a show host - ‘Umeed India’, scheduled to be aired on July 20. The series will reveal famous and lesser-known promising athletes, who are preparing to make India proud at international sporting events including the Olympics. The 13-part series will see Sehwag travelling across corners of India to the players’ homes and training academies to give viewers a first-person account of our sportspeople and their strenuous journey towards glory.

Other shows in the pipeline includes a unique travel series through India – Indipedia - hosted by a Hindi-speaking Caucasian anchor who explores the Indian commonplace; the stories behind which are lesser known even to Indians. Faith Diaries – an account of holy sites of India stitched together by the tales of the pilgrims is another much awaited offering.

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