English movie channels play Cupid to lovebirds on V-Day

English movie channels play Cupid to lovebirds on V-Day

Author | Sumita Patra | Wednesday, Feb 14,2007 8:39 AM

English movie channels play Cupid to lovebirds on V-Day

Love is certainly in the air with everyone gearing up to enjoy the revelry. If shops are being decked up, if there are gifts galore in the market, if radio stations are out to play love songs, how can television channels be left behind? They are also out to play Cupid to the lovebirds.

Even if one does not have any special plan lined up for the day, they can enjoy the whole day in the company of their loved ones by just watching various channels. And they will surely be spoilt for choices by these channels. exchange4media.com endeavours to give its readers a rundown of what the English entertainment (movie) channels have on offer for them.

Star Movies, for instance will be showcasing three movies dedicated to the day. ‘Maid in Manhattan’ at 2:20 p.m, ‘If Only’ at 4:35 p.m., and ‘Shallow Hal’ at 6:40 p.m. HBO on the other hand, has been celebrating the season of love every Wednesday. The channel has, in fact, started the celebrations a week earlier from February 7, when it showed the Jennifer Garner and Mark Ruffalo flick ‘13 Going on 30’. On February 14, it will be showing ‘The Perfect Man’. The channel will be showing ‘A Cinderella Story’ on February 21. Viewers can catch on the Will Smith and Eva Mendes starrer ‘Hitch’ on the last Wednesday of the month, February 28.

Zee Studio will be airing movies like, ‘Cant Buy Me Love’, ‘Head Over Heels’, ‘French Kiss’, ‘When Harry Met Sally’, Bridget Jones’s Diary and ‘Father of the Bride’. Zee Café on the other hand, will be showing the ‘Best of Friends’ at 11 am, ‘The OC’ at 12 pm, ‘Joey’ at 1 pm (Joey and the Valentine), and ‘Love Monkey Marathon’ at 1:30 pm. There will also be a concert called ‘Sounds of Style’ at 4: 30 pm.

The celebration of love will commence from 9 am on PIX, the English movie channel from Sony. The channel will be starting the day with ‘America’s Sweethearts’, followed by ‘Loverboy’ at 11:00 am, ‘Born Romantic’ at 1 pm, Richard Gere-starrer, ‘Mr. Jones’ at 3 pm, ‘Steel Magnolias’ at 5 pm, ‘Class’ at 8pm, and ‘Cruel Intentions’ at 10 pm. PIX will close the day with ‘Moonstruck’ at midnight.

PIX Programming Head Gitanjali Murari said, “We have tried to depart from the mushy-mushy, lovey-dovey stuff that other channels show. We’ve made an attempt to show films that highlight the other aspects of love-angst, heartbreak, emotions. We’ve tried to say that if you don’t have a Valentine, come to PIX and fall in love with films.”

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