Top Story


Home >> Media - TV >> Article

English entertainment war heats up; Sony PIX ties up with Sony Pictures Entertainment

Font Size   16
English entertainment war heats up; Sony PIX ties up with Sony Pictures Entertainment

The English entertainment genre is witnessing quite some action, especially after the announcement of three new channels from the newly set up BIG CBS. Existing players are pulling up their socks to meet this challenge.

Currently placed in the third position, Sony PIX, the English movie channel from Multi Screen Media, is eyeing the No. 1 slot and has hit a jackpot of sorts with a strategic tie-up with Sony Pictures Entertainment.

Through this tie-up, PIX gains Indian television premiere rights for exclusive telecast of all new movies released worldwide by Sony Pictures Entertainment in India. The movie releases from Sony Pictures Entertainment will take off from January 2011.

Speaking on the tie-up, NP Singh, COO, Multi Screen Media, said, “This clearly is a game changer for PIX, which currently has a market share of about 21 per cent. There have been weeks in which it has beaten HBO and taken the No. 2 slot. With this deal, we are very confident that it will firmly entrench itself as the No. 2 player in the English movies genre and move up from there and will eventually get to the No. 1 spot.”

And while most people would think that it was a natural choice for the two to tie up, the management at PIX calls it part of the initial strategy.

Sunder Aaron, Executive VP & Business Head, PIX, said, “This is just along the lines of our initial strategy. We continue to add current films and brand new movies and this was in combination of the strategy. It was natural for us to make Sony pictures the priority and so we are pretty excited about it.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.