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Endemol to produce second season of Laughter Challenge, appoints Creative Director

10-February-2006
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Endemol to produce second season of Laughter Challenge, appoints Creative Director

Endemol India has completed over a month of operations and action is already unfolding from the content creation and production house. Rajesh Kamat, MD, Endemol India, informed that not only was the team shaping up well, but new tasks had also found their way to the company.

Kamat said, “The pace of work has been good so far and I’m very thrilled with the various projects we are already talking to broadcasters about. Not much can be said right now on those, but I am happy to inform that we would be producing the second season of Laughter Challenge for STAR India.”

‘The Great Indian Laughter Challenge’ (TGILC), a homegrown show from the STAR stable, which gave STAR One numbers that other mass channels would have been envious of, was produced in-house in the first year. However, in the second year, STAR has decided to assign the task to Endemol India.

Helping Kamat in Endemol’s way forward is Deepak Dhar, who has been appointed as Creative Director. Prior to this, Dhar was with the content team of STAR India.

Speaking on the appointment, Kamat said, “Deepak has worked across formats in STAR and has played a key role in some of the leading shows on STAR. He is a valuable addition to the team.”

Endemol India would be involved in content creation and production and that is the kind of people that would be added to the team. However, one thing that Kamat is clear about is that much of the task force would be added on a project basis. He said, “At the time of production, we would be associated with specific assignments only. Hence, it makes sense to have the right people for the right project at that time.”

Kamat is satisfied with the way things have turned out for Endemol in India so far. Even though he is still in the process of finalising office space and continues to make his moves from the Taj Land’s End Hotel in Mumbai, he is confident that the way forward for Endemol India will be full of energy and announcements.

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