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ENBA 2012: Jury lays stress on content integrity

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ENBA 2012: Jury lays stress on content integrity

As the fifth edition of the exchange4media News Broadcasting Awards (ENBA) 2012 gets closer to D-Day, the distinguished jury for ENBA 2012 assembled for the second round of judging on August 24 in Delhi. This year, the judging process covers 28 categories. More than 400 entries have been received for the Awards this year.

The first phase of judging took place online between August 18 and August 20. The Awards will be given away at a glittering ceremony in Delhi on August 31.

Uday Shankar, CEO, STAR India, is the Jury Chairperson this year. The jury members include Anuja Chauhan, Author; Chintamani Rao, Strategic Marketing and Media Advisor; CVL Srinivas, Chairman, SMG India, and MD, LiquidThread, Asia-Pac; Dr SS Mantha, Chairman, AICTE; Krishna Prasad, Editor, Outlook; Madan Bahal, Managing Director, Adfactors PR; Maheshwer Peri, Publisher, Careers360; PN Vasanti, Director, CMS; Sandeep Goyal, Vice Chairman, Mogae Group; and Shravan Garg, Chief Editor, Nai Dunia, MP and Chhattisgarh.

Outlining the overall structure, Uday Shankar pointed out that at the end of the day, if any part of news does not contribute to the purpose of a larger society, it is not worth it. Today, with credibility of news being suspect, he proposed that “content integrity” should be weighed while judging. He further said that it was an “experienced and qualified jury, democratic and transparent in nature, so there was no need to worry about decisions”.

Quality of entries varied
The comments on the quality of entries were varied. Shankar felt that while some companies had taken care while sending their entries, there were others who had taken it “quite casually”. “Peer judging is important and people should take it seriously, for then only will good work get the attention that it should get,” he added.

Commenting on the entries, CVL Srinivas felt, “Some stood out by sheer imagination and creativity, knowing how difficult it is to be creative with news.” He added, “The online judging process allowed you to work at your own pace, which made the second round more meaningful and fruitful.” PN Vasanti found the process a “very enabling and smoothly coordinated” affair; she stressed on Southern channels and social campaigns (for social service) finding more space in the Awards as the regional channels are doing “really marvelous work”. Maheshwer Peri found the judging process “fairest of the lot”, while Madan Bahal noted that the online process provided “an opportunity to review in detail and at a relaxed pace and exercise maximum objectivity and analysis.

“Quality would be varied, as always,” suggested Chintamani Rao, who added, “Overall, in a year when a lot did happen, I would have expected far better quality.”

Admitting that the entries he had judged were “driven by technology and not so much by creativity”, Bahal still found some that were “fascinating and did reflect high creativity”. Prasad, however, thought that the entries “reflected the state of Indian broadcasting, which is not focused on indepth”.

Anuja Chauhan felt that the quality of entries is about the quality of TV in India.

More regional participation mooted
Almost all jury members called for greater focus on regional news channels at ENBA. Each region should have the focus of a single jury member, who understands and brings in a shortlist, suggested Shankar, who also felt that the process would require more time from jury members.

Along similar lines, Rao said, “I’m so sorry to see so little from other than English and Hindi channels. I would like to see a great deal of participation from other languages too.” Peri also expressed the need to reach out to more regional channels, as at this point of time, the best work is been done by regional channels. He recalled some videos he had seen recently on malnutrition on a regional channel, which were “truly heartrending”. “At the deeper level, regional media has better quality of stories, which is actually improving, in my perspective. The national channels have forgotten that what India is all about,” he added.

Echoing the same thought was Srinivas, who said that the entries should be from a cross-section of channels.

Suggesting that there should be a different jury allocated to each category was Chauhan, as she felt the focus would then be scientific. She also stressed on more focus on the under-30 category, and suggested that they could send in a 5-minute montage, as “these kids take awards very seriously”.

Meanwhile, Vasanti noted, “The jury should have more gender representation.”

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