Top Story

e4m_logo.png

Home >> Media - TV >> Article

eNBA 2011: Star News – empowering the audience

02-September-2011
Font Size   16
eNBA 2011: Star News – empowering the audience

Star News was adjudged the News Channel of the Year – Indian Language at the e4m News Broadcasting Awards 2011, which was held in New Delhi on August 27, 2011.

Two of the biggest names in media – Kolkata-based Ananda Bazar Patrika and Rupert Murdoch’s STAR Group – came together to form MCCS (Media Content & Communications Services India Pvt Ltd). Today, MCCS broadcasts India’s leading Hindi news channel Star News, India’s first 24-hour Bengali news channel Star Ananda, and India’s first 24-hour Marathi news channel Star Majha.

The News Channel of the Year – Indian Language Award was given to Star News for showing an exemplary sense of professional responsibility, delivering information that empowers the audience, achieving ratings and creating effective advertising medium without compromising the core journalistic values of truth, accuracy and fairness.

Receiving the Award, a representative of Star News said, “This Award is an honour for truthful, accurate and impartial news. This is an honour for the Star News viewers. This is an honour for all those news professionals who decided that they would take the difficult path and reach the right destination.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow