Taking forward its brand promise of ‘Zara Sochiye’, Zee News has announced another initiative, this time a voter awareness campaign ‘Aapka Vote Aapki Taaqat’, which has received the Election Commission of India’s support, the first time the Government body has taken such a step.
Zee News is rolling out various educative and informative activities as part of the ‘Aapka Vote Aapki Taaqat’ campaign. Ranging from information about the current candidates to previous elections’ contestants, sharing the public manifestos, addressing voters’ wish list, appealing to masses through rallies to discussion forums, Zee News will ask its viewers to vote judiciously across the length and the breadth of election terrain.
Officials at the Election Commission said, “The support for Zee News came because we want to ensure the largest turnout since elections are the essence of democracy. Zee News is a mass news channel and we were impressed with their innovative presentation.”
Satish Singh, Editor, Zee News, told exchange4media, “The idea behind this initiative is to educate and motivate people to cast their votes. I believe by doing such an exercise, the voting percentage will go up.”
He further said, “The initiative, ‘Aapka Vote Aapki Taaqat’, will go on till the elections and we are planning to continue this initiative even after the general elections as there are various other elections also coming just after that. We are also working on a few more campaigns, but will be in a position to reveal details about them only close to the launch dates.”
On receiving the support of the Election Commission of India, Singh said, “I believe we both (EC and Zee News) have the same thinking on creating awareness about the voting system. We are happy that our innovative content and news credibility is not only appreciated by our viewers, but has been well received by the decision makers as well.”
Sudhir Chowdhary, CEO and Editor-in-Chief, Live India, said, “Every channel is doing something to educate and motivate people to cast their votes. We welcome this initiative and this is a happy situation for all news channels that the Election Commission has shown interest in news channels.”
He further said, “Even our camerapersons and reporters are approaching people individually and encouraging them to exercise their voting rights.”