The recently-concluded Karnataka Assembly elections saw channels go on an overdrive, carrying exit polls, analysis, debates, sound bytes, etc. On the final day of counting on May 25, while most channels were focussing on the winners and losers, Zee Kannada decided to be a little different.
Zee Kannada worked on the premise that information and entertainment can go hand in hand and gave a taste of this to its viewers, going beyond analyses and number crunching. Along with political analysts, politicians and moderators, Zee Kannada had two popular comedians Sadhu Kokila and Richard Lewis bringing in the element of entertainment missing in most news-based programmes.
Given the attention that cheerleaders at the IPL matches have garnered, Zee Kannada brought in ‘cheerleaders’ for the political parties in the fray at the Karnataka poll too.
Speaking about the concept, Anup Chandrasekharan, Business Head, Zee Kannada, said, “I think it was a welcome change and a unique concept. It was time to go beyond the strait jacket manner in which elections are covered and bring some entertainment to the entire procedure.”
He added, “With live news updates pouring in from the counting centres, the entertainers spiced up the show with comedy, music, dancing and of course, a lot of cheering. The jubilant mood of the show was infectious to attract a cross-section of the family to watch the results together.”
The seven hour marathon live coverage of the election results on Sunday, May 25, began at 7.00 am on Zee Kannada.