Top Story


Home >> Media - TV >> Article

Ekta Kapoor scouts for Gen Next for ‘Kyunki Saas Bhi Kabhi Bahu Thi’

Font Size   16
Ekta Kapoor scouts for Gen Next for ‘Kyunki Saas Bhi Kabhi Bahu Thi’

Television’s most rated show ‘Kyunki Saas Bhi Kabhi Bahu Thi’ is taking a leap forward in time again and Creative Director, Ekta Kapoor of Balaji Telefilms Ltd, has launched a talent hunt for the ‘next generation’. The show is all set to take a 20-year leap in June 2006.

The leap makes way for a host of new characters to make their appearance on the small screen. Walk-in auditions have been planned in the three northern cities of New Delhi, Chandigarh and Shimla. The dates for audition in each city are April 29 and 30, 2006 in New Delhi, May 1, 2006 in Shimla and May 2, 2006 in Chandigarh.

Commenting on the talent hunt, Kapoor said, “We are always on the lookout for fresh talent, but this time around it is very special. We are looking for the next generation of the Virani family. We started ‘Kyunki Saas Bhi…’ five years back with a large part of the cast selected from the masses and most of them today are well established artists with their own fan following. It, therefore, makes complete sense for us to go back to the masses to look for the next generation of the Virani family. The highlight of this talent hunt is the search for ‘Krishnatulsi’, who takes over the mantle of Tulsi from Smriti Irani as she takes over the mantle of Baa.”

Balaji Telefilms is also into film production and has also produced films like ‘Kuch Toh Hai’, ‘Kya Kool Hai Hum’ and ‘Koi Aap Sa’.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi