Earth Communications Office India Association has extended the last date for receiving entries for its fourth annual nationwide Environment TV spot contest to November 15, 2008. The contest is open to all individuals – from advertising agencies, independent creative directors and filmmakers to activists and students.
Participants are required to make a commercial of 25 second or less duration on the theme of ‘Clean Energy… Green Energy.’ The contest this year is supported by Kodak and Reliance Communications as prize sponsors. exchange4media Group is the media partner.
The winning spots would be aired on national and regional TV channels with a credit byline for the contest winners. The first prize winner would get a high-end digital camera from Kodak, while the top three winners would get mobile phones from Reliance Communications.
The ECO India board members include Amit Khanna from Reliance Industries; TV Today’s G Krishnan; R Basu; Manmohan Shetty; Madison World’s Sam Balsara; and WPP’s Ranjan Kapur representing the advertising, broadcast and entertainment industry. ECO India has till date broadcast 14 TV spots and four radio spots on different environment themes such as water, vehicle and noise pollution on various television and radio channels. Many of these spots have also won awards as entries at environmental festivals, such as Vatavaran Environment & Wildlife Festival. It was also instrumental in bringing to the Indian network television the much-acclaimed PSA made by ECO US – ‘The Power of One’.
ECO India is a registered non-profit association formed to promote environmental awareness in the country using mass media. It seeks concerned citizens from the media and entertainment industry to produce and broadcast public service announcements aimed at promoting public awareness about environment.