The BCCI spat with Multi Screen Media (MSM) has made it difficult for the latter to hold on to the IPL telecast rights. Even as the court ruling has not been announced yet, MSM was on a very weak wicket last evening. It appeared that NDTV was likely to walk away with the second season of the IPL. However, sources informed on March 19 morning that the battle is back to square one, and MSM may still have the rights.
BCCI officials were unavailable for comments at the time of filing the
report, and the MSM officials are maintaining strict silence on the
development. Unlike the last few days, when MSM officials were at
least engaged with advertisers to ensure that the rights still
remained with them, last evening MSM did not revert to advertisers or
media agencies either. However, earlier today, MSM officials are more
confident though stating that it is not over until the dotted line is
In the meanwhile a day after the IPL organisers submitted the revised
schedule of the matches for the third time since they were clashing
with the polls the organisers have now received the green signal from
the Centre finally, as most of the State governments have approved the
In a previous conversation with exchange4media, Rohit Gupta, President - Network Sales, Licensing and Telephony, Sony Entertainment Television had said that almost 70 per cent of the inventories were already sold for IPL 2.
The Franchises on the other hand said they have no clue about the on- going MSM- BCCI controversy and where it is headed. However they are going ahead with their marketing activities and gearing up for the season two which is scheduled to begin from April 10, 2009.