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E! TV plans to enter India, scouting for partner

03-April-2002
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E! TV plans to enter India, scouting for partner

E! TV, the US-based 24-hour entertainment satellite network, plans to enter India. The company is scouting for a partner and has initiated talks with Zee Turner and Star India for a distribution alliance.

According to sources, E! Networks, is looking at two strategies or a combination of both. The first envisages making available the newly launched E! channel in New Zealand to Indian cable viewers through a hop process that will bring the English-language New Zealand feed on to the PAS-10 satellite from the PAS-8.

The second strategy involves striking an equity partnership with an Indian company and starting a hybrid version of E!.

E!'s half-hour, one-hour and two-hour series bring viewers an in-depth picture of the hottest entertainment trends and topics, as well as the latest in beauty, fashion and home design with the Style series.

The signature series include The E! True Hollywood Story, Celebrity Profile, E! News Daily, Fashion Emergency and Hollywood Off-Ramp.

Source: Business Standard

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